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Steve Newmark Exits as President of RFK Racing for UNC Director of Athletics Role

Steve Newmark exits RFK Racing to take on Director of Athletics role at University of North Carolina

Will Bellamy | Racing America

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Steve Newmark, who joined RFK Racing as the SVP of Business Operations in April 2010, and has served as the President of the race team since December 2010, is set to depart the organization. Newmark will join the University of North Carolina as the Executive Associate Athletic Director.

As UNC’s current Director of Athletics, Bubba Cunningham, is set to move to Senior Advisor to the Chancellor and Athletic Director in Summer 2026, Newmark will transition into the role of Director of Athletics for the University.

“Like many passionate Tar Heel fans, avidly following UNC Athletics has represented a special and unique bond with my family and friends since childhood, and I recognize the role it serves for the University, alumni, community, and broader fanbase,” Newmark said in a press release from UNC. “I look forward to working with Bubba and the entire Tar Heel Nation to continue to elevate UNC’s status as a premier brand in college sports with top-tier programs across the board, and with student-athletes who represent North Carolina’s flagship institution with class on and off their respective playing fields. With collegiate athletics undergoing massive changes at all levels, UNC is well-positioned to take advantage of the new landscape.”

The University of North Carolina is excited for the future with Newmark involved.

“Bubba is a national leader in his field, and his vision and dedication have helped Carolina Athletics reach new heights while navigating an unprecedented era,” Chancellor Lee H. Roberts said. “We are excited to build on that success by incorporating Steve’s deep experience with strategic partnerships and sponsorships to build an even brighter future for Carolina Athletics.”

Newmark was part of the advisory committee that assisted in hiring eight-time Super Bowl champion Bill Belichick as Carolina’s head football coach, and he is also part of the advisory committee that will hire the new executive director of The Rams Club.

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