Roush Fenway Keselowski (RFK) Racing has appointed Chip Bowers, a veteran sports and entertainment executive of nearly three decades, to serve as the NASCAR Cup Series organization’s new Team President.
Bowers succeeds Steve Newmark, who stepped down from the position in August after more than a decade of leading the iconic organization. This new role will officially begin on Monday, September 22.
“I’m honored and thrilled to be joining one of NASCAR’s premier racing teams,” said Bowers. “As both a fan of the sport and a North Carolina native, this is truly a full-circle moment for me in my career. I’m incredibly appreciative of Jack Roush, John Henry, future Hall of Fame driver and owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.”
With nearly three decades of leadership in business operations, sales, and marketing with multiple professional sports teams across the NBA, WNBA, and MLB, Bowers has a proven track record of success — allowing RFK Racing to continue its organizational evolution.
In his new role with RFK Racing, Bowers will be focused on scaling the business for sustained growth, strengthening long-term corporate partnerships, and driving innovation across the organization while building on the momentum already established under the team’s current leadership team to grow and increase the overall footprint of the team’s platform.
“RFK Racing has a rich and storied history of excellence both on and off of the track,” Bowers said. “I’m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience. RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the preeminent brands within the industry.”
In his most recent role, Bowers served as President of Elevate, where he oversaw rapid global expansion that included opening four international offices, hiring more than 160 employees, and achieving tenfold revenue growth.
“Chip brings a fresh perspective that we’re really excited about,” said RFK Racing co-owner Brad Keselowski. “He has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.”
Bowers, throughout his career, has held senior roles at sports teams like the NBA’s Golden State Warriors, Orlando Magic, and Seattle SuperSonics; MLB’s Miami Marlins and San Diego Padres; and the WNBA’s Seattle Storm.
In his role with the Golden State Warriors, Bowers guided the team’s marketing department through three NBA Championships while the organization twice earned Sports Business Journal’s “Sports Team of the Year” honors. Bowers also played a central role in the design and development of Chase Center in San Francisco and the Amway Center in Orlando, securing landmark naming rights and founding partnerships at both venues.
“His extensive sales and marketing background will be a tremendous asset,” Keselowski added. “He understands how to build meaningful partnerships and enhance fan experiences, and that will help RFK Racing’s growth long term.”
Bowers is a native of North Carolina and a graduate of Appalachian State University. He currently resides in Charlotte with his wife, April, and their daughters, Charlie and Poppy.
RFK Racing currently fields three full-time entries in the NASCAR Cup Series, with Brad Keselowski in the No. 6, Chris Buescher in the No. 17. and Ryan Preece in the No. 60 Ford Mustang Dark Horse.
