Rebel Bourbon will officially return as a primary sponsorship partner for Kyle Busch and the No. 8 Richard Childress Racing team during the 2025 NASCAR Cup Series season. This will mark the second season of the partnership between the Rebel Bourbon and RCR.
“Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season,” said Torrey Galida, president of Richard Childress Racing. “The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum.”
According to a press release from the team, the sponsorship will be in “select” races, but the total number of events was not disclosed.
The Bardstown, Kentucky-based bourbon will first appear as the primary sponsor on Busch’s car this season in the EchoPark Automotive Grand Prix at Circuit of the Americas on March 2.
“We can’t wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain,” said Philip Lux, brand manager for Rebel Bourbon. “We’re building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two.”
Rebel Bourbon served as the primary sponsorship partner for Busch in three events a season ago, and the brand received a best finish of 20th at Richmond Raceway. Busch will look to deliver better results for the company in 2025.
Busch, 39, is heading into his third season as the driver of the No. 8 Richard Childress Racing Chevrolet. After a three-win campaign in 2023, Busch went winless for the first time in his NASCAR Cup Series career in 2024, and missed the NASCAR Cup Series Playoffs. The two-time NASCAR Cup Series champion will be hell-bent on returning to form in the upcoming season.
