Corey LaJoie and Spire Motorsports will welcome a brand-new marketing partner for the NASCAR Cup Series event at Darlington Raceway, in the form of DLJ Produce and the company’s brand, Razzle Dazzle Premium Grapes.
As part of NASCAR’s annual Throwback Weekend, LaJoie will be carrying a special paint scheme to commemorate his first win in NASCAR’s Regional Touring Series, which came in the NASCAR K&N Pro Series East (now ARCA Menards Series East) event at Bowman Gray Stadium in 2012.
The victory marked the first of six victories in the ARCA Menards Series East for the Concord, North Carolina native, who finished runner-up in final point standings that season, losing the championship to Kyle Larson, who went on to earn a NASCAR Cup Series title in 2021.
“It’s always fun when we can bring a new partner to the track and introduce them to the sport,” said LaJoie, driver of the No. 7 Chevrolet. “I really appreciate the team at Razzle Dazzle for being willing to participate in Darlington’s initiative and help us throw it back to my first NASCAR win at Bowman Gray. Our Razzle Dazzle Chevy Camaro looks awesome and we’re going to work our tails off to have a great day on the race track.”
Through its Razzle Dazzle brand, DLJ Produce has become known for its good quality and trust in the Fresh Produce industry. With decades of experience, the company has consistently delivered among the best produce, nurturing strong partnerships with local and international growers, and upholding uncompromising standards of excellence.
“Partnering with Spire Motorsports under our Razzle Dazzle brand is a thrilling extension of our commitment to excellence and community engagement,” said Bill Coombs, President/CEO of DLJ Produce. “Just as we strive to deliver the finest produce to our customers, we’re excited to see Corey Lajoie bring the brilliance of Razzle Dazzle to the exhilarating world of the NASCAR Cup Series, enriching experiences for fans nationwide.”
The 32-year-old driver has 12 previous starts in the NASCAR Cup Series at Darlington Raceway, dating back to 2017. In that time, LaJoie has recorded a venue-best 15th-place result and six finishes inside the top 25. Last Fall, the No. 7 Chevrolet came home 22nd.
Through the opening 11 races of the 2024 NASCAR Cup Series campaign, LaJoie sits 30th in NASCAR Cup Series point standings, working on the strength of a career-best fouth-place result in the season-opener at Daytona International Speedway, and three finishes inside the top-20.
The Goodyear 400 will take place on Sunday, May 12th at 3:00 PM ET. Coverage for the event can be found on FOX Sports 1, MRN, and SiriusXM NASCAR Radio.
