Amazon’s Prime Video is partnering with Kyle Larson and Hendrick Motorsports to serve as the presenting sponsor of the Elk Grove, California-native’s second attempt at “The Double”.
The 2021 NASCAR Cup Series champion will be looking to compete in two of the most prestigious events in motorsports — the Indianapolis 500 and the Coca-Cola 600 — on the same afternoon (May 25).
In addition to the sponsorship agreement with the popular streaming service, Prime Video has also greenlit a feature-length documentary chronicling Larson’s quest to complete “The Double”.
Filming for the currently unnamed project began in October 2023 and will encompass the driver’s pursuits in both 2024 and 2025. The documentary is slated to launch next year on Prime Video and is being directed by Emmy and Peabody Award-winning filmmaker Cynthia Hill. It is produced by Hill’s Markay Media, Imagine Documentaries, and Hendrick Motorsports, in association with NASCAR Studios and Penske Entertainment.
“Kyle’s double attempt is one of the most exciting storylines in all of sports, and we’re thrilled to be part of it,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “As we prepare to broadcast our first NASCAR Cup Series race with the Coca-Cola 600, having this kind of historic moment unfold live on Prime Video – and capturing it in a documentary film – is a truly unique opportunity. We’re looking forward to sponsoring Kyle’s effort and taking fans inside the intensity and emotion that go with it.”
Prime Video recently joined forces with Hendrick Motorsports as a multi-race primary sponsor of Chase Elliott and the No. 9 Chevrolet, ahead of becoming NASCAR’s first fully direct-to-consumer media partner. The platform will exclusively stream five NASCAR Cup Series events in 2025, beginning with the Coca-Cola 600, and will provide practice and qualifying coverage for much of the first half of the season.
“We’re proud to grow our relationship with Prime Video,” said Rick Hendrick, the owner of Hendrick Motorsports, who will again co-own Larson’s Indianapolis 500 entry with Arrow McLaren. “They’ve made a bold commitment to our sport, and this is a powerful way to promote their platform across two of the most iconic events in racing. We’re excited to welcome Prime Video to the effort, showcase their brand on such a big stage, and collaborate on what will be an incredible documentary project. The film is going to show Kyle like people have never seen him – his preparation, his mindset, and what it takes to pursue such a daunting challenge.”
The 32-year-old driver, considered one of the best in the world, earned Rookie of the Year honors in the Indianapolis 500 last season, after an impressive debut that included a record-setting qualifying performance.
Larson became just the fifth driver to attempt the Indianapolis-Charlotte double, and by returning to do it for a second time, will become just the third driver to try it more than once — joining Tony Stewart and Robby Gordon.
“Last year gave us a great foundation, and now we get to build on it,” Larson said. “I’m excited to come back stronger in 2025 and give it everything we’ve got to finish all 1,100 miles. Having Prime Video on board – especially with them streaming the 600 and documenting my whole experience – is pretty special. May is going to be a crazy month, and I’m ready to get after it.”
On Wednesday at 10:00 AM ET, fans will get the first look at the 2025 liveries for the No. 5 and No. 17 cars, exclusively at HendrickCars.com. The No. 17 Chevrolet will hit the track for the first time during the April 23-24 Indianapolis 500 open test.
