Joe Gibbs Racing has landed another multi-year primary sponsorship partner as it has reached an agreement with Bob’s Discount Furniture. The retail store will serve as a sponsor for Denny Hamlin and the No. 11 Toyota Camry XSE in the NASCAR Cup Series, and the first primary sponsorship of the partnership will be at Iowa Speedway on August 3.
The partnership with Joe Gibbs Racing will mark the entry into the NASCAR and motorsports sponsorship space for Bob’s Discount Furniture. The company calls the sponsorship deal a “natural fit”.
“Partnering with Joe Gibbs Racing is a natural fit for Bob’s,” said Bill Barton, President and CEO of Bob’s Discount Furniture. “We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
Joe Gibbs, the owner of Joe Gibbs Racing, is proud to be partnered with one of the largest and fastest growing retailers in the United States.
“We are thrilled to partner with Bob’s Discount Furniture,” Gibbs in a press release. “Racing every weekend all across the country, we will have the opportunity to promote their great furniture at everyday low prices to race fans everywhere. We are especially excited to have the opportunity to celebrate their expansion into North Carolina at the grand opening event at their new Winston-Salem store on July 17th.”
Hamlin, who has 701 starts in the NASCAR Cup Series, loves the creative nature of Bob’s Discount Furniture’s social media channels and is excited to work with the company on and off the track.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” said Hamlin. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
Hamlin and the No. 11 Joe Gibbs Racing team have already amassed three victories through the opening 16 races of the 2025 NASCAR Cup Series season, which brings Hamlin’s career win total to 57 in NASCAR Cup Series competition. The 44-year-old driver did not compete in last weekend’s Viva Mexico 250 at Autodromo Hermanos Rodriguez following the birth of his third child last Wednesday.
The Virginia native is slated to return this weekend at Pocono Raceway, where he has seven career wins.
