Grizzly Nicotine Pouches is expanding its sponsorship of NASCAR Cup Series organization Kaulig Racing, the team confirmed on Monday.
The company, which has already confirmed a nine-race sponsorship for Ty Dillon and the No. 10 Chevrolet, will also dabble on board the No. 16 with AJ Allmendinger.
“When we got the chance to further our partnership with Kaulig Racing and now AJ [Allmendinger], we did not hesitate for a second,” said Brent Trader, Senior Director, Brand Marketing, American Snuff Company. “We are more than happy with the relationship we have with Kaulig Racing and the entire No. 10 team. We felt like this was a great opportunity for us to get even more exposure for the brand with adult consumers who love NASCAR as much as we do.”
Kaulig Racing and Grizzly Nicotine Pouches will debut a brand-new, green No. 16 Chevrolet ZL1 in Sunday’s Food City 500 at Bristol Motor Speedway, with additional sponsorship coming at Talladega (April 27), Indianapolis (July 27), and Watkins Glen International (August 10).
“We have worked hard on our Cup program, and it is starting to bear fruit with our on-track product and elevated partnerships,” said Kaulig Racing team president Chris Rice. “We are in a growth period and focused on upward trajectory, so it is awesome that partners feel good about what we are delivering to expand their program with us. I am so proud of Ty Dillon and how he has performed and engaged with the Grizzly Nicotine Pouches team, and everyone at Kaulig Racing is excited the program will now include AJ.”
Ty Dillon debuted the Grizzly Nicotine Pouches partnership in the season-opening DAYTONA 500, qualifying inside the top-10 and finishing 14th. Dillon has had a solid start to the 2025 campaign, with four top-16 results in the first eight races.
Similarly, AJ Allmendinger has gotten off to a solid start in the NASCAR Cup Series, remaining in contention for the postseason courtesy of top-10 finishes at Las Vegas (eighth) and Homestead (seventh).
The Food City 500 will take place on Sunday, April 13 at 3:00 PM ET on FS1, PRN, and SiriusXM NASCAR Radio Channel 90.
