WeatherTech, a leading manufacturer of premium American-made automotive accessories, home and pet care products, has joined forces with Trackhouse Racing to serve as a major supporter of Shane van Gisbergen in 2024.
The Auckland, New Zealand-native will have the globally-recognized brand as a supporter of his monumental efforts in 2024, as he tackles a full-season campaign in the NASCAR Xfinity Series, driving the No. 97 Chevrolet Camaro for Kaulig Racing.
In addition to the company’s support of Shane van Gisbergen, WeatherTech will appear as a primary sponsor in the 2024 Daytona 500 on the No. 71 Chevrolet Camaro for Spire Motorsports, which will be driven by Trackhouse driver Zane Smith full-time in 2024.
“I think everyone in the automotive and racing world knows WeatherTech and its commitment to motorsports over the years,” said Trackhouse owner, Justin Marks. “What an absolute honor it is for us that WeatherTech will be part of our 2024 developmental season with Shane and Zane. I raced sports cars for years and got to know David and Cooper MacNeil, while witnessing their colors take the checkered flag many times. Who better to pair with Shane than a company like WeatherTech that has played such an important role in sports car racing.”
“It will be a career highlight for me to see the familiar WeatherTech scheme on a NASCAR Cup Series Chevrolet in the Daytona 500 with Zane Smith.”
WeatherTech will adorn the No. 97 Chevrolet Camaro in 17 NASCAR Xfinity Series events for the upcoming season, while also supporting Van Gisbergen in NASCAR Cup Series events at COTA (March 24), Charlotte (May 26), Watkins Glen (September 15), and Talladega (October 20).
“When I decided to come to America and race, I told Justin (Marks) that I wanted to do everything the right way,” said Van Gisbergen. “Bringing in a company like WeatherTech as a partner shows how seriously myself and Trackhouse are taking the 2024 season. I am honored WeatherTech put its faith in the effort and know it will pay dividends.”
In September, Trackhouse Racing announced a multi-year driving agreement with Zane Smith, the 2022 champion of the NASCAR Craftsman Truck Series, as well as its aim to operate three full-time NASCAR Cup Series entries in 2025.
For 2024, Smith will compete full-time at NASCAR’s top-level, driving the No. 71 Chevrolet Camaro for Spire Motorsports, in an alliance with Trackhouse Racing.
“This is great news for us. I hope our Chevrolet is fast because I know we are going to look good in the WeatherTech paint scheme,” said Zane Smith. “I’ve already gone to WeatherTech’s website to find things for my personal cars,” he said. “You always want a sponsor who does cool things or makes cool stuff and looks like we got one of the best for Daytona.”
Earlier in the year, WeatherTech announced that it had extended its relationship with IMSA to serve as entitlement sponsor for the WeatherTech SportsCar Championship for five additional years, bringing the partnership through at least 2030.
“This is a big step for our company and exciting news for our employees, customers and everyone in the WeatherTech family,” said WeatherTech founder and CEO David MacNeil. “NASCAR racing is the pinnacle of American motorsports, and we hope millions of viewers will see Shane and Zane in the WeatherTech paint schemes this season.”
One Response
Sponsoring a NASCAR driver From a country 7000 miles away doesn’t make much sense