The logo for the 2023 edition of the Indianapolis 500 was unveiled on Wednesday.
The familiar gold of the Wing & Wheel stands out with a black background, with the border of the logo an offset oval to represent the iconic Indianapolis Motor Speedway.
Within the logo is the continued addition of Gainbridge, a digital platform for financial investing products, as a multi-year agreement to be the presenting partner for “The Greatest Spectacle in Racing.” The partnership with Gainbridge first began in 2019.
“We have enjoyed a tremendous relationship with IMS and Penske Entertainment and are thrilled to extend our sponsorship of the Indianapolis 500,” said Dan Towriss, CEO and president of Group 1001, parent company of Gainbridge. “This event is so iconic in the world of motorsport and a hallmark to Indianapolis. The parallels between racing and our business, a commitment to success and making every second count, make this the perfect partnership.”
Mark Miles, Penske Entertainment President and CEO, added, “Gainbridge is fully invested in racing as a vehicle for brand growth and understands the unique and global platform the Indianapolis 500 provides. We’re excited to continue this mutually productive relationship between two innovative and trusted partners in their space.”
For Gainbridge, it is a continued commitment to the NTT IndyCar Series, also serving as the primary sponsor of No. 26 Andretti Autosport with Curb-Agajanian Gainbridge Honda driven by Colton Herta, and will continue to be the official annuity and life insurance partner of IndyCar, Indianapolis Motor Speedway and the Indianapolis 500.
The 107th Running of the Indianapolis 500 is set for May 28, 2023.
Gainbridge will continue its partnership with #IMS as the presenting sponsor of the #Indy500 for years to come. @jdouglas4 and @GainbridgeLife CEO Dan Towriss share some insights on a relationship that is moving “The Greatest Spectacle in Racing” forward into the future. pic.twitter.com/lWjrmtf8MB
— Indianapolis Motor Speedway (@IMS) May 25, 2022