Thursday, September 28, 2023

Liberty University Extends 12-Race Sponsorship Agreement with Hendrick Motorsports, William Byron Through 2026

Byron Truex Fail Inspection
(Photo by Andrew Coppley/HHP for Chevy Racing)

Liberty University and 13-time NASCAR Cup Series championship-winning organization Hendrick Motorsports have reached a five-year contract extension, which will see the institution continue their long-standing support of William Byron and the No. 24 Chevrolet Camaro through at least 2026.

Byron, 23, will continue to carry primary sponsorship from Liberty University in 12 NASCAR Cup Series events annually through 2026. So far this season, the Charlotte, North Carolina-native picked up his second career victory at Homestead-Miami Speedway, locking himself into the NASCAR Cup Series Playoffs for the third consecutive season. The fourth-year driver has also notched career-high top-five, top-10, and laps led totals with four races remaining in the 2021 season.

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We are honored to partner with and support Hendrick Motorsports,” said Jerry Prevo, president of Liberty University. “We feel this partnership will benefit our students at Liberty University in many ways.”

The 23-year-old is currently a junior working toward an undergraduate degree in strategic communication via Liberty University’s online learning program. The school began its support of Byron in 2014 when he drove late model stock cars and has elected to be a 12-race primary sponsor in each of his four seasons at NASCAR’s top level.

“I’m proud to represent an institution like Liberty University,” Byron said. “I had the opportunity to go back to campus last weekend and see how much the school continues to grow. They inspire a lot of people my age to pursue their passions, and I look forward to continuing to represent them on and off the racetrack.”

While the sponsorship has raised awareness of Liberty University’s educational opportunities, the sponsorship has also provided the opportunity to touch a number of the student programs, including Hendrick Motorsports’ support of the School of Engineering’s Formula SAE effort, which focuses on electric car technology. Hendrick Automotive Group has also supported the school in developing a degree specialization in automotive dealership management.

“We’re delighted to continue our work with Liberty University,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “The partnership impacts so many different areas, and I believe we’re just scratching the surface of the value we’re able to deliver. We look forward to working together over the next five years to take it to the next level.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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