There has been a change at Stewart-Haas Racing as far as sandwich shop loyalty goes, according to a press release from SHR on Tuesday. Out is Jimmy John’s and in is Subway, as the quick-service sandwich chain will adorn Kevin Harvick’s No. 4 Ford Mustang as primary sponsor in two races in the 2021 NASCAR Cup Series Playoffs.
“Subway is proud to team up with Stewart-Haas Racing, Kevin Harvick and the No. 4 Ford to help us showcase the ongoing transformation happening at Subway restaurants across the country,” said Carrie Walsh, Chief Marketing Officer, Subway. “The track record of Stewart-Haas Racing, Kevin and the team mirrors Subway’s promises to guests of offering better choices, as well as the importance of refreshing to stay at the top of your game. We look forward to celebrating success on and off the track.”
Harvick’s first race with Subway as the primary sponsor will be Bristol Motor Speedway on September 18th. Subway will return as primary on October 24th at Kansas Speedway.
When Subway isn’t on the hood of the No. 4 machine, they’ll also serve as an associate sponsor for the 2014 NASCAR Cup Series champion.
Subway has a new marketing campaign called Eat Fresh Refresh. For team co-owner Tony Stewart, the pairing fits perfect as he used to run Subway sponsored cars back with Joe Gibbs Racing in his driving days.
“Sometimes you’ve got to change direction and, for me, becoming a driver/owner in the NASCAR Cup Series was exactly the refresh I needed,” Stewart said. “Quality, quickness and the ability to adapt drives everything we do at Stewart-Haas Racing. Subway operates very similarly. I admire what Subway is doing to strengthen its customer experience, from in store to online, and we’re very proud to help tell that story.”
SHR is extremely excited about their new sponsorship pairing in part because of the potential activation plans from Subway.
“This is an exciting partnership because of the intensity and creativity of Subway’s activation plans,” said Brett Frood, President, Stewart-Haas Racing. “To have the personalities within our team leverage our synergies with Subway on a national scale is an incredible opportunity for our organization and our sport. We look forward to delivering all of Subway’s improvements to our loyal fans and beyond.”
Harvick, 45, is winless so far in 2021 but he still secured his berth in the 2021 NASCAR Cup Series Playoffs last weekend in Michigan by way of points. The NASCAR Cup Series Playoffs will begin following this weekend’s Coke Zero Sugar 400 at Daytona International Speedway.
Toby is the Founder, Editor and go-to man for TobyChristie.com. He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.