Tuesday, March 28, 2023

Brian Brown Joins Kyle Busch Motorsports for NCWTS Event at Knoxville

PC: Kyle Busch Motorsports | PR

Brian Brown – a decorated dirt racer in multiple divisions throughout the United States — will make his NASCAR Camping World Truck Series debut at Knoxville Raceway on July 9th, driving the No. 51 Casey’s General Store / Rowdy Energy Toyota Tundra for Kyle Busch Motorsports.

Casey’s General Store – the fourth largest convenience store retailer in the United States — will be the primary sponsor of the event, alongside team owner Kyle Busch’s enhanced hydration formula energy drink, Rowdy Energy.

“It’s so cool that I’m getting the opportunity to make my NASCAR Camping World Trucks Series debut at a track that is not only my favorite but a track that I’ve experienced a tremendous amount of success, with my long-time partner Casey’s, and my newest partner Rowdy Energy collaborating to make this dream come true,” Brown said. “It’s been a lot of fun this year as a Rowdy Energy athlete to be able to introduce racing fans across the country to all of the great flavors that Kyle has created in his energy drink and interact with them when they share their appreciation for his product on social media. I’m excited that now they’ll be able to purchase Rowdy Energy easily at over 1800 Casey’s stores.”

Brown – known as “Blackjack” Brian Brown — is a Rowdy Energy athlete, promoting the new energy drink in this racing efforts on the dirt throughout the country.

“Brian has been a great ambassador for the Rowdy Energy brand this year and has an impressive resume at Knoxville, so as the Camping World Truck Series visits the famed dirt track for the first time, we thought it was the perfect opportunity to get him behind the wheel of the No. 51 Tundra,” Busch said. “From racing out in Iowa a few times myself, I’ve seen firsthand how much Casey’s supports motorsports in the Midwest. It’s an honor to not only have them onboard at KBM as a sponsor for the inaugural NASCAR event at Knoxville but to also have them carrying Rowdy Energy in their stores.”

Kyle Busch Motorsports was earned three of its NASCAR Camping World Truck Series victories on dirt tracks, with Christopher Bell and Bubba Wallace winning at Eldora Speedway in 2014 and 2015 and Martin Truex Jr. taking the No. 51 Toyota Tundra to victory lane earlier this season at Bristol Motor Speedway’s new dirt track.

“Casey’s is excited to see our long-time racing partner, Brian Brown, competing in the NASCAR Camping World Truck Series race,” said Megan Elfers, Vice President of Marketing, Casey’s. “This race provides a new way for Casey’s to connect with sprint car racing fans alongside Rowdy Energy which goes great with Casey’s famous pizza and snacks.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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