Saturday, June 3, 2023

Harrison Burton Making NASCAR Cup Series Debut at Talladega Superspeedway

PC: Gaunt Brothers Racing | PR

Harrison Burton – a four-time winner in the NASCAR Xfinity Series — will make his NASCAR Cup Series debut next Sunday at Talladega Superspeedway, piloting the No. 96 Toyota Camry for Gaunt Brothers Racing.

“I’m incredibly grateful to DEX Imaging and Toyota for providing this opportunity with Gaunt Brothers Racing,” Burton said. “From the moment I started racing, the Cup Series was always the goal. In everything I’ve done, I’ve been working toward this moment. I saw how hard my dad worked to get to Cup and how hard he worked to compete and win races. He instilled that same work ethic in me and I’m just really proud and honored to have the chance to do what he did and compete with the best of the best.”

DEX Imaging – a long-time supporter of Burton’s racing efforts throughout the NASCAR K&N Pro Series, NASCAR Camping World Truck Series and NASCAR Xfinity Series — will serve as the primary sponsor on the No. 96 Toyota Camry.

“Our partnership with Harrison goes back to when he was 13 years old racing Late Models, and DEX Imaging has grown right along with him,” said Dan Doyle Jr., CEO, DEX Imaging. “We’ve been a part of a lot of ‘firsts’ with Harrison, from his first Super Late Model start to his first K&N start, first ARCA start, first Truck Series start, first Xfinity Series start and, now, first Cup Series start. We’ve enjoyed a lot of success together and look forward to this next chapter with him.”

Gaunt Brothers Racing attempted the 63rd annual Daytona 500 in February with Ty Dillon, but failed to qualify for the event despite a sixth-place finish in Bluegreen Vacation Duel No. 1. Since then, Dillon has attempted Daytona’s Road Course and Bristol Dirt with the organization, picking up finishes of 19th and 21st.

“We’re proud to represent such an innovative brand in DEX Imaging and equally proud to have Harrison make his first NASCAR Cup Series start with us,” said Marty Gaunt, President, Gaunt Brothers Racing. “As a Toyota team, we’ve seen firsthand how well Harrison has developed. He’s been racing and winning in Toyotas for years, and yet he’s still only 20 years old. He has a very bright future ahead of him and we aim to make his Cup Series debut a successful one.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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