What’s the best way to get your brand the most recognition on track besides winning? Have an outstanding paint scheme design that’ll get the fans talking.
That won’t be an issue for Spire Motorsports and Corey LaJoie with the announcement that Built Bar has signed on as a primary sponsor starting with Las Vegas this weekend for the Pennzoil 400.
— Spire Motorsports (@SpireMotorsport) March 3, 2021
“We’re thrilled to have Built Bar come aboard our No. 7 Chevrolet Camaro this weekend,” said Spire Motorsports co-owner T.J. Puchyr. “Corey, Nick Greer and the team at Built Brands have created a relationship that we’re excited to see transition to Spire Motorsports. The paint scheme they’ve come up with is absolutely lights out and I can’t think of a better venue to see it come to life than Las Vegas Motor Speedway.”
Built joins Schluter Systems as sponsors that moved with Corey over to Spire upon leaving Go Fas Racing in 2020.
“Built Brands is thrilled to extend our partnership with Corey LaJoie and join Spire Motorsports for the 2021 season,” said Nick Greer, co-founder of Built Brands. “It is our responsibility to ensure Corey is properly fueled for all his races, and we’re committed to serving as his healthy snack alternative while he’s on and off the track. Here’s to another protein-packed season, with many more to come.”
The Shawn Magee-designed No. 7 Camaro certainly will stand out on the track come Sunday. With a pop-art design, the Built Bar Camaro will feature LaJoie’s face on the hood, and a rear TV panel with the North Carolina driver biting a Built Bar. The car will also feature chocolate shavings on the side skirts, rear quarter panel, as well as front splitter.
“I can’t wait to have Built Bar on our car this weekend in Las Vegas,” said LaJoie. “Nick Greer and the team at Built Brands supported me last season and I’m really proud they’ve decided to partner with us at Spire Motorsports this year. The paint scheme they came up with should certainly capture the fan’s attention and hopefully sell a bunch of protein bars. Las Vegas is one of my favorite intermediate tracks and I’m looking forward to having a strong day.”
This also isn’t even the first time the North Carolina driver’s face was dominantly featured on the hood of a Cup car. Fans will remember the iconic Old Spice “Face Car” in 2019. The Face Car would return once again in 2020 with KeenParts, except this time, LaJoie’s face featured a face covering as it ran during the COVID-19 pandemic.
Fans can see the No. 7 Built Bar Camaro ZL1 1LE hit the track in Las Vegas on Sunday, March 7th with coverage starting at 3:30 PM EST on FOX and the FOX Sports App.