CarParts.com will return to Front Row Motorsports in an expanded capacity this season, following a monumental victory for Michael McDowell in the 2021 DAYTONA 500 at Daytona International Speedway.
The easy-to-use online auto parts retailer will adorn McDowell’s No. 34 Ford Mustang in four races throughout the second half of the season, beginning at Watkins Glen (August 8) and continuing at Indy RC (August 15), Daytona (August 28) and the NASCAR Cup Series Playoff race at Las Vegas Motor Speedway (September 26).
In addition to the four-race primary sponsorship, CarParts.com will serve as a full-season associate sponsor of McDowell’s No. 34 Ford Mustang, which will be a part of the NASCAR Cup Series Playoffs this Fall.
“The story of Michael McDowell winning the Daytona 500 mirrors CarParts.com’s story,” said Houman Akhavan, Chief Marketing Officer of CarParts.com. “Both of us were building a really strong foundation under the radar. Both of us were building great teams. He was building a great car, and we were building a great company. Then, one day, everyone who had overlooked both of us realized that we were a force to be reckoned with.”
In 2020, the company partnered with Front Row Motorsports and Michael McDowell for six races, along with a number of different promotions, sweepstakes, contests and other activities to mark their involvement in the sport and spark engagement from NASCAR fans.
One event in particular – when McDowell and Bubba Wallace made contact on the track during the All-Star Open at Bristol Motor Speedway — led to a cascade of charitable contributions after CarParts.com bid on the bumper involved, including donations of $20,034 to Motor Racing Outreach in McDowell’s name, another $20,043 to Victory Junction in Wallace’s name, and finally the bumper itself to a NASCAR fan.
“It’s great to have CarParts.com back with us in such a big way,” said McDowell. “We always knew they were with us, part of the family and supporting us. Now we can do something even bigger and better as we start our season. We have all year to spread the word about CarParts.com to NASCAR fans. I’ve used their site and it’s easy. They have every part you need. It’s just awesome to see this come together and I can’t wait to see what they have planned for us.”