Friday, September 29, 2023 Returns as Primary Sponsor For Ryan Ellis, Alpha Prime for Six Races in 2023

Ryan Ellis Keen Parts 2023 sponsorship NASCAR Xfinity Series Alpha Prime Racing
Ryan Ellis will once again have sponsorship support from Keen Parts/ in 2023 as the brand will back the No. 43 Alpha Prime Racing car in six races. Photo Credit: Jonathan McCoy /

Back on December 20th, Alpha Prime Racing made the announcement that Ryan Ellis will pilot the organization’s brand-new No. 43 car in the NASCAR Xfinity Series in at least 24 races in 2023. On New Year’s Eve, the team revealed that Keen Parts/ will serve as the primary sponsor for Ellis in six events in the upcoming season.

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According to the graphic shared by the team on Twitter on Saturday, Ellis will have on his Chevrolet Camaro at Darlington Raceway (May 13th), Nashville Superspeedway (June 24th), Road America (July 29th), Michigan International Speedway (August 5th), Homestead-Miami Speedway (October 21st) and Martinsville Speedway (October 28th).

Keen Parts, owned by Tom and TJ Keen, are like family for Ellis. The Keens grew a special bond with Ellis when he served as Matt DiBenedetto’s public relations representative at Go Fas Racing during the 2017 season. Keen Parts/ were longtime supporters of Go Fas Racing.

As part of his revealed 24-race schedule in 2023, Ellis will run the opening four races of the season without interruption.

A career journeyman racer, Ellis has never run more races in a given season of a single NASCAR National Series than what he is slated to run in 2023. Ellis previously ran a career-high 16 races in the NASCAR Xfinity Series back in the 2016 season.

The 33-year-old racer has scratched and clawed for every opportunity in his racing career, and thanks to partnerships forged with brands like, he’s getting the chance to see a payoff from all of his hard work.

Ellis made his NASCAR National Series debut in 2012 in the NASCAR Xfinity Series. In the 11 years since the driver has strung together 99 starts between the NASCAR Cup, Xfinity, and Craftsman Truck Series.

In 2022, Ellis moved to Alpha Prime Racing, where he contested 11 races with the team. In that 11-race stint, Ellis recorded his new career-best finish of 13th twice. The great performance played a hand in Ellis returning to the organization and increasing his schedule for the 2023 season.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is an award-winning writer, and has followed the sport as a fan since 1993.

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