Friday, March 24, 2023

Dead On Tools Expands Relationship with TRICON Garage, Sponsoring 15 Truck Series Events in 2023

Dead On Tools will expand its relationship with the newly-rebranded TRICON Garage in 2023, serving as an anchor partner for Taylor and Tanner Gray. PC: Jonathan McCoy |

Dead On Tools will expand its relationship with the newly-rebranded TRICON Garage team for the 2023 NASCAR Truck Series season, serving as an anchor partner of entries for both Tanner and Taylor Gray.

The company, which backed Taylor Gray in multiple NASCAR Truck Series and ARCA Menards Series events in 2022, will serve as a primary partner of a TRICON Garage entry in 15 events while taking an associate role in all remaining races.

Dead On Tools, an Illinois-based subsidiary of Pull’R Holding Company LLC, is one of the world’s fastest-growing brands of hardware and storage gear. While still carrying its cornerstone precision tools, the brand has focused intently on mastering professional tool belts and other styles of soft-sided accessories.

“The partnership here is a no-brainer,” Dead On Tools Marketing Manager Brian Ranallo said. “This team is everything partners look for and more. We could not be more thrilled to link with the Gray family and get the Dead On Tools Toyota Tundra on the track.”

Tanner Gray, the youngest champion in NHRA Pro Stock History, will begin his fourth full-time campaign in the NASCAR Craftsman Truck Series with the season-opener at Daytona International Speedway, as he continues to look for his first victory, and prove himself as a race-winning threat.

“2023 is going to be an exciting year of change for our team and myself,” said Tanner Gray. “I’m thankful for Brian and the entire Dead On Tools family for continuing their partnership with us, and I hope we can capture my first win together.”

Taylor Gray will join the NASCAR Craftsman Truck Series on a full-time basis after his 18th birthday on March 25th, 2023, which coincides with the fourth race of the season at Circuit of The Americas. No driver has been announced for the No. 17 in the first three events.

“I’m eager to tackle the Truck Series full-time next season after my 18th birthday. It’s going to be a major challenge, but one that I am certainly ready for,” said Gray. “Our team strives every day to improve, and it’s a privilege to have a partner like Dead On Tools who believe in what we are building and want to grow together.”

A detailed schedule of events for Dead On Tools’ partnership with TRICON Garage, Tanner Gray, and Taylor Gray will be announced at a later date.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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