Monday, February 6, 2023

FloRacing Joining Front Row as Primary Sponsor for Michael McDowell at New Hampshire

Michael McDowell FloRacing sponsorship 2022 New Hampshire Front Row Motorsports
FloRacing has joined forces with Front Row Motorsports and will serve as the primary sponsor for Michael McDowell at New Hampshire. Photo Credit: Front Row Motorsports.

On Tuesday, Front Row Motorsports and FloRacing announced that they have reached an agreement on a strategic partnership, which will include primary sponsorship of Michael McDowell’s No. 34 Ford Mustang in this weekend’s Ambetter 301 at New Hampshire Motor Speedway.

According to a release from FRM, FloRacing will also feature advertisements and promotions, which will feature Front Row’s stable of drivers: McDowell, Todd Gilliland and Zane Smith.

FloRacing is an industry-leading motorsports streaming service that, among other racing action, broadcasts NASCAR Roots races — ARCA Menards, ARCA East, ARCA West, NASCAR Pinty’s, NASCAR Whelen Modified Tour. For FloRacing, this partnership is intended to further cement their status as a preeminent source of racing entertainment.

“This partnership will remind racing fans that FloRacing is a premier service for them to stream live racing events throughout the year and read about the latest news of the racing they are so passionate about,” said Michael Rigsby, Vice President, Motorsports, FloSports. “Our partnership with Front Row Motorsports will also introduce many fans across our service to Michael McDowell, Todd Gilliland and Zane Smith.”

McDowell says the FloRacing app is the gift that keeps on giving all year around.

“If you are a fan of any form of motorsports, you can see it on FloRacing,” said McDowell. “That is what makes the app so great. From grassroots racing to professional racing series, FloRacing delivers it all year. This is a great relationship for Front Row Motorsports and for our partners. We can also introduce people to the service, too.”

The 37-year old McDowell has enjoyed his most consistent season to date in his NASCAR Cup Series career so far in 2022. One race past the mid-way point in the season, McDowell has already amassed his career-high in top-10 finishes (seven) and he has finished inside the top-15 10 times in his 19 starts this year.

With seven races remaining until the Playoffs begin, McDowell sits 21st in the NCS championship standings, but all it takes is a win and he can go from the outside looking in to back in the Playoffs for the second-consecutive season.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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