Thursday, December 1, 2022

Alex Labbe, DGM Racing Partnering with Polow Da Don, YoCo Vodka at Nashville

YoCo Vodka will back Alex Labbe and DGM Racing in Saturday’s TN Lottery 250 at Nashville Superspeedway. PC: DGM Racing | PR

Polow Da Don, a renowned music producer, will enter into a partnership with DGM Racing and Alex Labbe ahead of Saturday’s NASCAR Xfinity Series event at Nashville Superspeedway, the organization announced on Tuesday.

The partnership between the two parties will be utilized to promote the launch of Polow Do Don’s YoCo Vodka in Saturday’s NASCAR Xfinity Series, as the company’s bright colors will adorn the No. 36 Chevrolet Camaro.

Representative of Polow’s creation of “Young Country” culture, YoCo Vodka is an all-natural, ultra-smooth Tennessee vodka made from corn, and is certified gluten-free. YoCo Vodka is now available in Tennessee and online nationwide.

“I’ve been a fan of NASCAR for as long as I can remember and it’s always been a dream of mine to partner in some capacity,” says Polow, Founder of YoCo Vodka and Young Country™ 96.7 FM Nashville. “It’s been incredible to watch the new generation of races, drivers and fans evolve the culture and YoCo is proud to be a part of it and support Alex in this race.”

In 12 NASCAR Xfinity Series starts in 2022, Labbe has recorded one top-10 and nine top-20 finishes, all driving for DGM Racing. The St. Albert, Quebec-native currently sits 19th in series points, despite being absent in two events.

“We are excited to have “YoCo Vodka” supporting Alex [Labbe] and the No. 36 team this weekend at Nashville,” said former Nashville Superspeedway winner and DGM Racing owner, Mario Gosselin. “It’s always great to bring new partners with new ideas and vision to the sport.”

Fans can visit YoCo® Vodka and Young Country™ Nashville 96.7 FM at Nashville Superspeedway from June 24 – 26, in the track’s Official Fan Zone, for giveaways and prizes. The Fan Zone – located outside the main entrance of the track — is open to the public, with no ticket purchase required for entry.

The No. 36 YoCo Vodka Chevrolet Camaro for Saturday’s Tennessee Lottery 250 at Nashville Superspeedway was designed by Dale Pettry (DMP Designs).

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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