JR Motorsports has gone crypto. On Wednesday, the team, which is co-owned by Dale Earnhardt Jr. and his sister Kelley Earnhardt Miller, announced that crypto rewards token BUSDX will serve as the primary sponsor for Sam Mayer and the No. 1 team at Michigan International Speedway on August 6th.
For BUSDX, this is their first dip into the world of NASCAR, and they’re pumped to be partnered with JR Motorsports and their young, budding star Mayer.
“We are excited to be partnering with JR Motorsports and supporting Sam Mayer in the No. 1 BUSDX Chevrolet,” said Jason Robert, CEO of BUSDX. “Sam is an extremely talented driver, and JR Motorsports is a championship-caliber team. We are thrilled to have them showcase our brand.”
Mayer is hoping to give BUSDX a great ride at their hometown track.
“I’m really looking forward to hopping behind the wheel of this BUSDX Chevrolet at Michigan,” Mayer said. “With their headquarters being so close to the track, it’s like a home race for them. It’s sure to be a huge weekend and hopefully we can celebrate with them in Victory Lane at the end of the day.”
Mayer, 18, has had a breakout season in his first full-time year in NASCAR Xfinity Series competition. The Wisconsin-native has recorded five top-five finishes in his last six starts and it feels like he is trending toward his first-career win in the series.
After 11 of 33 races this season, Mayer sits seventh in the NXS championship standings.