Trackhouse Racing has yet another big-time sponsorship partner as the two-car NASCAR Cup Series team has announced a new deal with Jockey. The iconic apparel brand will highlight their “Made in America” Collection on both the No. 1 and No. 99 cars in multiple events this season.
While the exact races that the brand will appear on the cars, driven by Ross Chastain and Daniel Suárez, were not given in the press release, the team did state that Chastain will carry the colors in four races, while Suárez will have the scheme on his car in two events.
The new paint scheme will get it’s first showing in Tuesday’s NASCAR Cup Series test session at Charlotte Motor Speedway on Chastain’s car.
For Jockey, it was a perfect match to team with Trackhouse.
“The ‘fit’ between Jockey and Trackhouse was evident from the start,” said Chris Smith, chief brand officer and EVP, International. “There is a shared vision in delivering a high-quality, innovative product to consumers and in pushing boundaries by being a leader in our respective categories. Both organizations also share a dedication to community, and that’s really what drew us together. We are excited to partner with Trackhouse Racing and introduce the Jockey ‘Made in America’ Collection to more race fans across the country.”
For the race team, the partnership with Jockey realizes the vision that the team’s owner had when the organization was founded.
“Part of the Trackhouse mission was to attract and represent national brands with similar values, so it is an honor to partner with an iconic American staple like Jockey,” said Trackhouse founder and owner Justin Marks. “Jockey brands are synonymous with innovation and quality, and they are great tellers of the American story. We are excited to become a part of their history, as Jockey is becoming a part of ours.”
For Chastain, the eighth-generation watermelon farmer, he’s excited to partner with the family-owned Jockey company.
“Jockey is a family-owned company that has been around for generations, and as an eighth-generation watermelon farmer I can appreciate how hard it is to maintain their lead spot as an innovator of quality products,” said Chastain. “I am proud to represent Jockey and help tell their great American story.”
Suárez is just happy to see new companies continuing to invest in the sport, and more importantly they’re investing in his raceteam.
“Comfort is important inside and outside of the car and I am so proud Jockey is coming on board with Trackhouse,” said Suárez. “New companies in the sport tell new stories and attract new fans. It is always an honor to be of a part of new program and I can’t wait to see all of the cool marketing around this program.”
In addition to their new partnership with Trackhouse, Jockey will also serve as the presenting sponsor of the Kwik Trip 250 NASCAR Cup Series event at Road America on July 3rd.