Embrace Home Loans – a Rhodes Island-based national mortgage company — will enter into its first partnership in professional sports, with the announcement Wednesday that the company will sponsor two-car NASCAR Cup Series team, 23XI Racing in 2022.
The company’s relationship with the second-year organization will include nine races of primary sponsorship, split between the team’s two entries, as well as a full-season associate sponsorship of the organization, which will see the company’s branding on both driver and crew firesuits.
“We welcome Embrace Home Loans to their new home at 23XI Racing,” said Steve Lauletta, president of 23XI Racing. “As our team brand continues to grow, we welcome the opportunity to help Embrace grow their brand along with us. We share many of the same values – community, empowerment, and achievement, and we look forward to a successful inaugural season together.”
The Embrace Home Loans colors will debut with 23XI Racing at Richmond Raceway, as Kurt Busch’s No. 45 Toyota Camry carries the black, white, and orange colors in the first of three scheduled events. Busch will also carry the company’s colors at New Hampshire (July 17) and Charlotte Motor Speedway’s ROVAL (October 9).
“The addition of Embrace to this team shows the continued interest and excitement in what we’re doing at 23XI,” said Kurt Busch. “Much like our team, Embrace is looking to grow and win, and I’m excited to do that together with them this year. From representing Embrace on-track to helping amplify their VA Loan program, including through soon-to-be-announced sweepstakes for veterans and active-duty military families, I know it will be an impactful year.”
As for Bubba Wallace, Embrace Home Loans will boast an entirely orange paint scheme in six events this season, beginning at Dover Motor Speedway on May 1. The company will return for more with Wallace at New Hampshire (July 17), Pocono (July 24), Indy RC (July 31), Richmond (August 14), and Watkins Glen (October 9).
“It’s great to add another partner to our team and I look forward to showing everyone at Embrace the excitement of NASCAR,” said Bubba Wallace. “Off the track, I know this will be an important partnership as well, with the opportunity to work together on projects that will help make a real difference in the lives of those impacted by social injustice and racial prejudice.”
Embrace recently launched an affordable housing non-profit, Wider Path Home Foundation, whose mission is grounded in overcoming the U.S. housing industry’s history of restricting access to safe, high quality and affordable housing for lower and middle-income families – especially in the African American, Native American, Latinx, and Asian communities.
“The partnership with 23XI Racing is a perfect fit for our company,” said Dennis Hardiman, president, and CEO of Embrace. “We are particularly proud to work with 23XI team drivers Bubba Wallace and Kurt Busch, as Embrace shares Bubba’s devotion to racial justice and Kurt’s commitment to our military veterans. We couldn’t be more excited about the opportunity to support the 23XI team and share the work we do to support the American dream of homeownership with the NASCAR community.”