Friday, May 20, 2022
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Toyota Racing Development, Apex Tool Group Form Long-Term Relationship, Including ARCA and NASCAR Sponsorship

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On Tuesday, Toyota Racing Development announced a new long-term relationship with Apex Tool Group, which will see the company become the Official Hand Tool, Power Tool & Storage of TRD.

The partnership will see Apex Tools integrated into the manufacturer’s facilities in California and North Carolina, while also providing the company with multiple primary sponsorship opportunities across Toyota-affiliated teams in the NASCAR Camping World Truck Series, ARCA Menards Series, and USAC Midgets.

“We are looking forward to partnering with Toyota Racing Development,” said Curt Weber, Vice President of Marketing, Crescent Tools. “Their commitment to growth and innovation makes them a natural fit for Crescent as well as GEARWRENCH and Cleco Power Tools.  We’re excited to bring Crescent Tools to the forefront of racing with Corey, Jesse, and Cannon.”

Cresent Tools will be utilized as the focus brand for the company’s partnership with Toyota Racing Development, seeing drivers Corey Heim, Jesse Love, and Cannon McIntosh carrying the company’s colors throughout the 2022 season.

Heim – the runner-up in the fight for the 2021 ARCA Menards Series championship — will carry the Cresent Tools branding in four NASCAR Camping World Truck Series events, driving the No. 51 Toyota Tundra TRD Pro for Kyle Busch Motorsports.

Love – the back-to-back defending ARCA West champion — will compete with the company’s branding in 12 ARCA Menards Series events this season, driving the No. 20 for Venturini Motorsports.

Finally, McIntosh will carry the brand during the 2022 USAC and POWRi national midget seasons, totaling 40 events between the two series.

“We are pleased to welcome Apex Tool Group to the TRD Family,” said Jack Irving, group manager, commercial, TRD. “Apex’s goals for growth align closely with ours and we are excited to see how this relationship flourishes in the years to come.”

The Apex Tool Group joins an extensive list of official strategic partners for Toyota Racing Development, which include Mobil 1, JBL, and Safelite Auto Glass. These business-to-business relationships continue to flourish, with the manufacturer anticipating additional partnership deals in the coming months.

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Joseph Srigley
Joseph Srigleyhttp://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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