Tuesday, May 24, 2022
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Horizon Hobby, Front Row Motorsports Expand Partnership for 2022

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PC: Front Row Motorsports | PR

Horizon Hobby – a global leader in RC products and accessories — has increased its presence with Front Row Motorsports ahead of the 2022 NASCAR season, which will see the company’s brand adorn all three of team’s entries.

The partnership will be highlighted by a two-race primary sponsorship of Michael McDowell’s No. 34 Ford Mustang at Indianapolis Motor Speedway’s Road Course, and Daytona International Speedway, two of the series’ most historic stops.

Additionally, Zane Smith’s No. 38 Ford F-150 will carry ARRMA branding in the NASCAR Camping World Truck Series event at World Wide Technology Raceway in June. Fans will also be able to learn more about Horizon Hobby and their local retailers through a season-long associate partnership with Todd Gilliland.

“It’s proven that Horizon Hobby, our brands, retailers and customers relate to the NASCAR lifestyle and this year we’re increasing our presence with Front Row Motorsports and their drivers,” said Chris Dickerson, Chief Executive Officer, Horizon Hobby. “This partnership with Front Row Motorsports allows Horizon Hobby to partner with all their drivers and reach more fans across the sport. Michael (McDowell) has been a great ambassador for us, and we have exciting plans with our ARRMA brand with Zane (Smith). Our partnership with Todd allows our retailers to be highlighted and let people know where to buy locally. We’re excited to have our program grow and can’t wait to see the team succeed this year.”

The company first joined Front Row Motorsports in 2021 with both Horizon Hobby and ARRMA branding adorning Michael McDowell’s No. 34 Ford Mustang. The partnership then became one of FRM’s most popular, due to their passionate and loyal customers, which include Michael McDowell.

“This is such an authentic partnership for me,” commented McDowell. “Horizon Hobby sent my family and I, an ARRMA Felony and ARRMA Kraton. I then continued to go to www.horizonhobby.com and purchased an ARRMA Limitless and have been working on it with my family. We just love their products, and it has become a fun, family hobby. I can’t say enough how cool this partnership is and how great the people are at Horizon Hobby.”

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Joseph Srigley
Joseph Srigleyhttp://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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