Friday, June 9, 2023

Rheem Celebrating 15th Anniversary of Sponsorship, Backing Bell and Busch in 2022

PC: Joe Gibbs Racing | Facebook

Joe Gibbs Racing will continue their race-winning partnership with Rheem for the 2022 NASCAR Cup Series season, the organization announced on Thursday.

Rheem will celebrate their 15th season of primary sponsorship in NASCAR’s top-three series in 2022 and will be featured on the NASCAR Cup Series entries of Christopher Bell and Kyle Busch throughout the season.

“Rheem has been a great supporter of mine going from Xfinity to Cup with me,” said Bell. “It was special to have them on the car for my first Cup win. Hopefully, we can continue that trend and get a few more in 2022.”

To recognize the significant milestone, Rheem has designed a commemorative logo that will be featured on Bell’s No. 20 Toyota TRD Camry throughout the 2022 NASCAR Cup Series season.

“We are honored to be able to help celebrate Rheem’s 15th consecutive season as a sponsor in NASCAR’s top three national series,” said Joe Gibbs, owner of Joe Gibbs Racing. “Rheem continues to serve as a tremendous example of an extremely successful program in our sport and we’re proud to be able to support their efforts on and off the track.”

The company visited victory lane in their very first start, winning the 2007 Daytona 500 with Kevin Harvick, before continuing to grow their program exponentially since then.

“Our NASCAR sponsorship provides a double benefit in that we can engage personally with our customers and business partners at the races and we can connect NASCAR’s tremendous fan base with our brands, both at the track and through a large TV, digital, and radio audience,” said Michelle Caldwell, Senior Manager, Marketing and Communications for Rheem. “Being associated with championship teams like Joe Gibbs Racing and prominent drivers like Christopher Bell is a key piece of our brand development strategy.”

Joe Gibbs Racing has yet to announce the number of races the sponsorship will consist of, nor the schedule of Rheem-sponsored events.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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