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Friday, July 1, 2022
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NASCAR, FloSports Sign Multi-Year Broadcast Rights Agreement for NASCAR Roots Coverage

 

NASCAR and FloSports have inked a multi-year agreement that will see the motorsports streaming service obtain the exclusive broadcast rights of more than 280 events within the NASCAR Roots network, beginning in 2022.

The news was first reported Thursday Afternoon by Variety in an exclusive story.

Previously, NASCAR’s grassroots programming could be found primarily through a subscription to NBC Sports Gold, which NBCUniversal has elected to phase out – along with NBCSN — at the end of the year.

The ARCA Menards Series (East & West), NASCAR Whelen Modified Tour, and NASCAR’s Pinty’s Series will all be included in FloRacing’s live coverage of NASCAR’s grassroots racing.

FloRacing’s service will also see coverage of the NASCAR Advance Auto Parts Weekly Racing Series at staple tracks like Bowman Gray Stadium, New Smyrna Speedway, and Berlin Raceway.

“Our partnership with FloSports is a win for motorsports fans at all levels and strengthens NASCAR’s commitment to grassroots racing – the foundation of our sport,” said Brian Herbst, NASCAR senior vice president, media and productions. “We look forward to bringing fans all the racing they crave and investing in the tracks that provide life-lasting memories to motorsports fans each weekend.” 

NASCAR TrackPass on FloRacing will join an illustrious lineup of live motorsports events from Eldora Speedway, USAC, All-Star Circuit of Championship, Short Track Super Series, Lucas Oil Chili Bowl Nationals, SMART Modified Tour, and more.

“NASCAR shares our mission to grow grassroots motorsports and bring these races and athletes to an even wider audience across America and the world,” said Mark Floreani, CEO and Co-Founder, FloSports. “We are honored to align with NASCAR as we continue to invest in the future of this sport so that we build a home for fans to both watch and experience racing in completely new ways. We’re excited for what’s to come.”

The agreement between the two parties will also result in a significant investment in grassroots racing, including funding for local race tracks and increased purses for drivers that compete in NASCAR touring and weekly series events.

Motorsports fans can subscribe to FloRacing for $150/year to enjoy over 2,000 live motorsports events in 2022. A FloRacing subscription also provides unlimited access to the entire FloSports network, which includes FloFootball, FloHockey, FloWrestling, FloBikes, FloGrappling, and more.  

Joseph Srigley
Joseph Srigleyhttp://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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