Spencer Boyd will have a new brand on his No. 20 Young’s Motorsports Chevrolet Silverado at the upcoming NASCAR Camping World Truck Series event at Talladega Superspeedway in Rounded Gear. However, the new apparel line is an extension of Concealment Express a long-time partner of Boyd.
The partnership between Boyd and Concealment Express dates back to last fall’s event at Kansas Speedway. The company has been the primary sponsor on the No. 20 machine in three races in 2021.
Boyd finds excitement in the enthusiasm from his partner, and he is proud to be able to align this sponsorship with the launch of the new Rounded apparel brand.
“I love the energy of this company,” Boyd stated in a team release. “They are an extremely hard-working group of very smart people that I am proud to represent. I’m honored they have chosen me and Young’s Motorsports to help launch this brand. Then to do it at Talladega is even more special. We’ll bring them a bullet of a truck to the track and we’ll get her unholstered coming to the checkered flag.”
Boyd scored his lone NASCAR Camping World Truck Series win in the fall race at Talladega in 2019. For Concealment Express and Rounded, partnering with Boyd was all about performance.
“Spencer is certainly knowledgeable about racing but I didn’t realize how much he knew about firearms,” Ben Jimenez of Rounded said. “It sounds like range days are a good stress relief for him in addition to his hunting trips and what he does with Veterans. We focus a lot on performance in our industry so it was great to talk about those similarities as well.”
In addition to next weekend’s primary sponsorship at Talladega, Rounded will serve as an associate sponsor on the No. 20 truck this weekend in Las Vegas.
While the choice to partner with Boyd was due to his on track performance, Concealment Express chose to further dip their toe into the NASCAR sponsorship world after the sanctioning body took steps last year to be more inclusive.
The brand makes a diverse line of products designed to unify everyone. The Rounded Brand has even created a new line of women’s yoga pants that they’re hoping Boyd will showcase for everyone.
“The entire interview will be released at a later date where I asked him if he would model a pair of our yoga pants,” Jimenez joked, “so you’ll have check that out to find out the answer.”
Toby is the Founder, Editor and go-to man for TobyChristie.com. He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.