Womply – a leading small business solutions provider and local commerce platform helping small businesses access the PPP program — will enter NASCAR as the presenting sponsor of the 2021 Triple Truck Challenge Presented by Womply.
Started in 2019, The Triple Truck Challenge – known as “The Trip” — consists of three NASCAR Camping World Truck Series events – this year at Darlington, COTA and Charlotte — where drivers will compete for a $50,000 bonus awarded to the race winner. If a driver wins multiple events, the bonus money increases up to $500,000 – the prize awarded if a driver sweeps all three events.
“As the leader in helping small businesses access the PPP program, Womply has a timely mission to reach NASCAR’s audience,” said Jeff Wohlschlaeger, NASCAR’s vice president and chief sales officer. “With NASCAR’s brand-loyal fan base and the plethora of small and micro business involvement in the NASCAR Camping World Truck Series in particular, the Triple Truck Challenge is a perfect fit for Womply as presenting sponsor.”
Throughout the three-race stretch, Womply will be integrated throughout the program at the track, on the broadcast and across digital and social media. Through this agreement, Womply will highlight its PPP Fast Lane product, which assists small businesses and self-employed workers with PPP loan applications.
“Womply believes that when small businesses win, we all win,” said Womply Founder and CEO Toby Scammell. “We identified a problem in that millions of self-employed Americans simply don’t know they qualify for PPP. We solved that with the simplicity of PPP Fast Lane and our partnership with NASCAR strategically enables us to reach a demographically and geographically diverse audience.”
The 2021 Triple Truck Challenge Presented by Womply will kick-off at Darlington Raceway on May 7th, then continue May 22nd at COTA and May 28th at Charlotte. All three events will be broadcasted live on FOX Sports 1 at their respective dates and times.