Search
Close this search box.

Partner

Goodyear Reveals Title Sponsorship For Darlington Cup Race, Throwback Tire Design

The Goodyear 400 will mark the company’s first race entitlement in North America. Goodyear has a rich history at Darlington Raceway as the company conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in the 1959 Southern 500®.
(NASCAR images for Goodyear)

Goodyear, The Official Tire Of NASCAR, has taken Throwback Weekend to heart, by bringing a special tire design each season to celebrate the sport’s heritage.

The company will take it a step further in May, as Goodyear will officially take the title sponsorship of the Cup Series race, dubbed the “Goodyear 400.”

“Goodyear is one of the most iconic brands in the history of motorsports, so we are proud to name our spring NASCAR Cup Series race at Darlington Raceway the Goodyear 400,” said Darlington President Kerry Tharp. “Goodyear has been a part of many monumental moments in Darlington Raceway’s storied history. We look forward to writing a new chapter with Goodyear as part of the Official Throwback Weekend of NASCAR.”

In keeping with its tire design tradition, the tire manufacturer will also bring back the fan-favorite “Blue Streak” wall design from 2020.

“Goodyear is honored to be a part of the Official Throwback Weekend, a tradition that drivers and fans look forward to each year,” said Karen Maroli, Goodyear’s vice president of marketing. “Goodyear and NASCAR have a shared legacy that spans six decades and multiple generations, and the throwback nature of the Goodyear 400 allows us to celebrate the accomplishments of the past while also showcasing the incredible talents of drivers today.”

Goodyear’s first foray as a race title sponsorship in North America couldn’t come at a more fitting place. Darlington was the site of the company’s first official tire test in 1954 and earned their first win in the 1959 edition of the Southern 500, won by driver Jim Reed.

Fans can see the Goodyear 400 on May 9th at 3:30 PM EST on FOX Sports 1 and the FOX Sports app.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Kyle Weatherman JJ Yeley Jason Miller shove post race fight video 2024 Atlanta NASCAR Xfinity Series
Video: "Next Time You Touch My Racecar" Kyle Weatherman Takes Post-Race Shove After on-Track Incident with Yeley
Screen Shot 2024-03-08 at 9.15
Stewart-Haas Hauler Involved in Multi-Vehicle Accident in Texas; Headed Back to North Carolina
NASCAR TV schedule Saturday March 16 Bristol Truck Series Weather Guard Truck Race NASCAR Cup Series
NASCAR TV Schedule: Saturday, March 16 at Bristol
2024 NASCAR Cup Series manufacturer point standings
2024 NASCAR Cup Series Driver Point Standings
Kyle Busch car chief ejected COTA inspection Ricky Stenhouse Jr. Richard Childress Racing JTG Daugherty Racing
Kyle Busch, Ricky Stenhouse Jr. Car Chiefs Ejected After Multiple Failed Inspection Attempts
Hopkins Butcher
Video: Late-Race Battle Ends in Crash, Retaliation at Hickory

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article