FR8 Auctions and Atlanta Motor Speedway have formed a partnership that will see the Atlanta-based company sponsor numerous events at the historic speedway.
Under the partnership, FR8 Auctions will be the presenting sponsor of the NASCAR Camping World Truck Series event at Atlanta Motor Speedway in 2021 and beyond. The March 20th event at the 1.5-mile facility will kick-off the partnership as part of Atlanta’s tripleheader weekend in March.
“Motorsports have been a great way for us to drive awareness of our auctions and partnering with our home track in Atlanta Motor Speedway is an exciting opportunity to build on that,” said Fr8Auctions founder, Marcus Barela. “We’re excited to kick things off with the Fr8Auctions 200 on March 20.”
The asset liquidation firm is no stronger to sponsorship in motorsports, as the company has already signed sponsorship deals with Our Motorsports and Front Row Motorsports, with drivers Michael McDowell and Brett Moffitt.
“We’re thrilled to welcome a partner who shares our enthusiasm for racing,” said Atlanta Motor Speedway Executive Vice President and General Manager, Brandon Hutchison. “I look forward to working with Marcus and his team at Fr8Auctions to put on great events for our fans to enjoy.”
The FR8 Auctions 200 is part of a doubleheader Saturday at Atlanta Motor Speedway, with the NASCAR Camping World Truck Series and NASCAR Xfinity Series events both running on March 20th.