Martinsville Speedway will serve as the final race before the 2020 Election and at least one Cup Series car will push hard for voters to head to the polls on November 3rd.
DoorDash will surrender its hood space on the iconic No. 43 and instead will be replaced with huge “VOTE” decal as well as the quarter panels of the car.
🎨 Fresh scheme 🎨
— Richard Petty Motorsports (@RPMotorsports) October 23, 2020
The promotion is a part of the company’s #DashToThePolls campaign, pushing users of the delivery service to get to the polls on November 3rd, and vote in the 2020 Election. Wallace also appeared on Instagram Live earlier Friday morning with the “When We All Vote” group to talk about the importance of voting.
The scheme was designed by Bradley Sisson, who works with RPM’s social media and graphic design department.
“Considering the close proximity of Election Day to the Martinsville race, DoorDash is choosing to utilize their primary paint scheme as a way to encourage people to get out and vote,” Sisson told TobyChristie.com. “We discussed a very patriotic feel from the beginning. The base of the design is the standard red DoorDash primary scheme, with elements of the American flag incorporated down the sides and across the rear panel. “VOTE” is of course the prominent messaging, and hashtag #DashToThePolls will be used across RPM and DoorDash social channels. Working directly with DoorDash, I feel that we have created an impactful design. I’m appreciative of the opportunity and look forward to seeing it in action at Martinsville. It is always an honor to work with directly with our wonderful partners of Richard Petty Motorsports, such as DoorDash.”
Wallace is looking to finish the season strong as he prepares for his move over to 23XI Racing in 2021. He has made five starts in the Cup Series at the iconic short track,. placing a best of 11th earlier this year.
You can catch the #DashToThePolls Camaro on track at Martinsville next weekend on Sunday, November 2nd for the Xfinity 500. Coverage begins at 2:00PM EST on NBC and the NBC Sports App.