On the heels of an eye-opening ratings gain for the 2020 Brickyard 400 two weeks ago, NASCAR scored another multi-season television ratings and viewership high at Kentucky Speedway.
Sunday’s Quaker State 400 on FS1, which was won in thrilling fashion by rookie Cole Custer, scored 2.58-million viewers and garnered a 1.57 rating, according to Showbuzzdaily.
2019’s edition of this race, which was aired on NBCSN on a Saturday, scored a 1.2 rating and had 2.1-million viewers.
That equates to a nearly a 31% gain in rating and a near 23% gain in viewership.
The last Kentucky race, which scored higher numbers, was the 2017 edition. That event, which was broadcast on NBCSN scored a 1.6 rating and had 2.7-million viewers.
Toby is the Founder, Editor and go-to man for TobyChristie.com. He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.