Chase Briscoe and Stewart-Haas Racing made an exciting announcement on Tuesday. The No. 98 car will feature a new sponsor in 2020 — HighPoint.com.
The customer service and technologies solutions company will serve as the primary sponsor on Briscoe’s No. 98 machine for 10 races this season, beginning with the season-opening event at Daytona.
For HighPoint, it was an alignment of company values that led to them choosing to work with Stewart-Haas Racing.
“HighPoint is guided by 33 fundamentals, all of which are based on the principles of honesty, integrity and trust,” said Mike Mendiburu, president and CEO, HighPoint. “We’ve found a like-minded organization in Stewart-Haas Racing and a similarly focused driver in Chase Briscoe. When you combine our service culture with our long-term industry expertise, we’re able to create purpose that aligns in meeting our business objectives.”
Briscoe, who captured rookie of the year honors last season in the NASCAR Xfinity Series, is excited for what HighPoint can bring to his team aside from sponsorship.
“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”
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