Search
Close this search box.

Partner

Joe Gibbs Racing Signs Multi-Year Extension With Kyle Busch and Mars, Incorporated

LAS VEGAS, NV – SEPTEMBER 14: Kyle Busch, driver of the #18 M&M’s Toyota, walks to his car during practice for the Monster Energy NASCAR Series South Point Hotel and Casino 400 at Las Vegas Motor Speedway on September 14, 2018 in Lfas Vegas, Nevada. (Photo by Matt Sullivan/Getty Images)

OFFICIAL PRESS RELEASE

Hackettstown, N.J. – Today, Mars, Incorporated announced a multi-year extension to its partnership with Joe Gibbs Racing (JGR), that will see the confectionery giant continue to serve as the primary sponsor of the No. 18 M&M’S® Toyota in the Monster Energy NASCAR Cup Series. The relationship, one of the longest and most successful in the sport, will continue the unmatched success the partners have seen together both on and off the track.

In addition, JGR has extended their relationship with Kyle Busch, which will continue to see NASCAR’s “Candyman” behind the wheel of the No. 18 M&M’S® Toyota. Since Busch’s debut with JGR and Mars, Incorporated, the 2015 Monster Energy NASCAR Cup Series Champion has achieved an incredible 40 wins behind the wheel of Mars sponsored race cars and an unforgettable 2015 season that saw Busch come back from injury to win his first Championship.

“This relationship started over a decade ago and we have experienced more success than any of us ever thought possible,” said William Clements, Global Vice President, Sponsorship & Community Events, Mars, Incorporated. “Partnering with Joe Gibbs Racing and Kyle Busch provides us with a unique opportunity to elevate our brands by aligning ourselves with a world-class sport, racing team partner and driver, as well as the most dedicated fans in all of professional sports.”

“I’m proud and honored to continue to compete for Joe Gibbs Racing and Mars,” explained Busch, who finished fourth in the 2018 Monster Energy NASCAR Cup Series. “Racing for more than a decade with such an iconic team and sponsor has been incredible, and knowing that we can continue this winning relationship is very special.”

“Since the start of our partnership together in 2008, our relationship has been strong,” said Joe Gibbs, owner of Joe Gibbs Racing. “As a team owner, the hope is to find partners and drivers that help us grow as an organization, and Kyle Busch and Mars, Incorporated have done exactly that. We have one of the longest partnerships in all of sports, and that really speaks to the strength of the understanding and respect we have for one another.”

Away from the track, JGR and Kyle Busch are also an impressive force for Mars, pioneering the use of driver and team star power through savvy social and digital marketing techniques to strengthen the relationship with NASCAR fans, while also expanding into new audiences. Every weekend, the No. 18 is used as a blank canvas, displaying new product innovations that are seen in almost real-time by an audience of 80 million. While most recognizable with the iconic M&M’S® livery, the No. 18 Toyota has also represented dozens of Mars, Incorporated’s iconic brands including SNICKERS®, SKITTLES®, DOUBLE MINT® and PEDIGREE®

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Kyle Weatherman JJ Yeley Jason Miller shove post race fight video 2024 Atlanta NASCAR Xfinity Series
Video: "Next Time You Touch My Racecar" Kyle Weatherman Takes Post-Race Shove After on-Track Incident with Yeley
Screen Shot 2024-03-08 at 9.15
Stewart-Haas Hauler Involved in Multi-Vehicle Accident in Texas; Headed Back to North Carolina
NASCAR TV schedule Saturday March 16 Bristol Truck Series Weather Guard Truck Race NASCAR Cup Series
NASCAR TV Schedule: Saturday, March 16 at Bristol
2024 NASCAR Cup Series manufacturer point standings
2024 NASCAR Cup Series Driver Point Standings
Hopkins Butcher
Video: Late-Race Battle Ends in Crash, Retaliation at Hickory
Denny Hamlin Jim France NASCAR Team Owners Charter Agreement negotiations
'It's Disappointing': Denny Hamlin on Jim France Declining a Meeting with Cup Series Teams at Daytona

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article