By Toby Christie (Originally appeared on RubbingsRacing.com)
It’s no news that Tony Stewart, after the departure of Old Spice, has been on the hunt for a sponsor for a huge chunk of races in 2011. During a press conference Tuesday at Stewart-Haas Racing it was announced that the search has concluded, and the No. 14 car will have a new co-primary sponsor for next season, and several more to come in Mobil1.
“As a team owner, I’m absolutely thrilled to add such a respected technology partner to our race team,” said Tony Stewart. “And as a driver, it’s exciting to partner with a brand that has such an incredible racing pedigree. ExxonMobil is committed to producing the highest-quality racing motor oil and shares the same winning attitude that champions must have to succeed at this level.”
Mobil1 which is the ‘Official Motor Oil Of NASCAR’ has been on the side of a Penske Racing car since the 1998 Daytona 500, but when Penske Racing signed Shell/Pennzoil to sponsor Kurt Busch’s car next season that gave Mobil1 the green-light to search for a new team.
“With Mobil 1’s long tradition of partnering with world-class race teams around the globe, we are proud of our new association with one of NASCAR’s top drivers,” said Nigel Searl, vice president marketing, ExxonMobil. “We look forward to helping Stewart-Haas Racing secure a Sprint Cup Series championship and add to the list of successful teams that Mobil 1 has supported for more than 30 years.”
They will now be partnered with a two-time NASCAR Sprint Cup Series champion, who has 39 career victories in the series which includes last week’s Pepsi Max 400. The deal will put Mobil1 on the hood of Stewart’s car for 11 races in 2011. The rest of the 36 race schedule will be shared by Office Depot and Burger King.
Stewart-Haas Racing of course buys their motors and chassis from Hendrick Motorsports, who has a motor oil agreement with Quaker State. When asked if HMS’ involvement with Quaker State would force teams that bought his equipment to use that product Rick Hendrick said, “The folks that rent or lease motors for us, do whatever they want to do. That’s their call.”