Losing His Swagger? Old Spice Leaving Tony Stewart

By Toby Christie (Originally appeared on RubbingsRacing.com)

The Charlotte-Observer broke the news today that Old Spice will be leaving Stewart-Haas Racing at the end of the 2010 season. Stewart has been partnered with Old Spice for more than a decade, and an Old Spice brand spokesman says that the decision was based on a change in marketing strategies.

In 2009 Old Spice came over with Tony Stewart to Stewart-Haas Racing to help sponsor his No. 14 car, and the team had great success. Stewart won four points-paying races, and he also won the Sprint All-Star Challenge. However the 2010 season has been the complete polar opposite for Stewart.

Through 11 races, Stewart only has three top-tens. After two straight 23rd-place finishes “Smoke” finds himself all the way back in 18th in the point standings. One has to wonder if the slumping performance this season also factored into Old Spice’s decision. Office Depot will remain the co-primary sponsor for the No. 14 car next season, no word on any prospective sponsors for next season.

Author: Toby Christie

Toby is the Editor of TheFinalLap.com and Social Media Director of all things @TheFinalLap. He is the co-host of The Final Lap Weekly radio show and podcast, and he is the writer and co-host of the Racing Legends podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed the sport as a fan since 1993.

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